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Advertising_Guidelines_Sales_and_Syndication.txt
Programme and lotofácil/concurso 1720Format Sales 6.1 A programme sale is where individual BBC programmes, or a collection of BBC programmes, are sold to another broadcaster for inclusion in their branded service. This includes programmes sold by the BBC on behalf of a third party. 6.2 A format sale is where a BBC programme format is sold to another broadcaster for them to produce their own version of that programme for inclusion in their branded service. This includes formats sold by the BBC on behalf of a third party. It also includes productions of BBC programme formats for other broadcasters produced by the BBC. 6.3 Where programme or format sales are to be included in a BBC branded block of programming, this is considered to be a BBC branded service and sections 1-5 of these guidelines apply rather than this section. 6.4 For programme and format sales, there should always be a contractual requirement allowing the relevant BBC commercial service to request that the broadcaster cease an advertising or sponsorship activity around BBC programmes where this is deemed to jeopardise the reputation of the BBC.
